GM Diversity: GM Supports Our Military Heroes

For more than one hundred years, GM has been a proud supporter of the U.S. military and has a deep appreciation for the sacrifices made by the men and women of our armed forces on behalf of all Americans.

With thousands of military veteran employees, General Motors’ support for the United States armed forces spans generations. Today, General Motors assists the Achilles Freedom Team of Wounded Veterans a variety of employment and grassroots initiatives. GM is a proud sponsor of Navy Athletics and the Army Navy football game held annually in December.

GM is committed to supporting veterans as they transition to civilian life

GM Helps the 100,000 Jobs Mission Coalition Hire More than 92,500 U.S. Veterans in Three Years

GM joined the 100,000 Jobs Mission Coalition in 2012 as part of its ongoing efforts to hire veterans. The coalition is comprised of more than 120 companies across the United States.

"We're proud to be a member of this important group and to contribute to its mission. We look forward to furthering our outreach in hiring veterans this year and next, building on initiatives like Hiring Our Heroes, virtual career fairs, and participating in service member transition classes," said Ken Barrett, GM's chief diversity officer. "When we combine our efforts with those of our dealers and suppliers, we can really make a difference in the lives of those who deserve our best efforts."

GM’s dedication to the Achilles Freedom Team of Wounded Veterans

GM’s signature military philanthropies include support of The Achilles Freedom Team of Wounded Veterans, which helps wounded veterans overcome injuries through athletics, including marathons.

  • With GM’s assistance, the Achilles Freedom Team has doubled in size since 2010—helping more than 1,000 wounded veterans.
  • Since 2010, GM has donated more than $1 million to the Achilles Freedom Team of Wounded Veterans through charitable auctions at Barrett-Jackson Scottsdale: a 2014 Chevrolet COPO Camaro, 2013 Chevrolet Camaro ZL1, and the Mickey Harris airbrushed “Military Tribute” 2012 Chevrolet Camaro SS. GM has also provided the team with racing gear and sponsored meals at various signature marathons including Boston, New York, LA, and Detroit.
  • GM has donated two Chevrolet Silverados to the team for transportation to races and has donated 30 hand crank cycles. All donated racing equipment remains at Walter Reed / Bethesda Hospital permanently for continued training and rehabilitation.  
  • In an ongoing project beginning in 2012, GM is sponsoring and mentoring a group of Michigan Technological University Senior Design engineering students in a challenge to design and engineer an improved hand cycle for disabled racers.

GM Military Discount Updated

Enhancements to General Motors’ vehicle discount program for active and reserve military members can make owning a new Chevrolet, Buick, or GMC car or truck more affordable.

Already the most generous vehicle discount in the industry, the improved GM Military Discount Program features an increased discount for greater savings, offering an invoice model and options price below the suggested retail price plus destination fees and a $150 program fee for eligible vehicles. The discount can be combined with most current incentives – including bonus cash, consumer cash, GM Card Earnings and trade-in allowance.

“GM has long supported the military and military families, and we hope this improved program will show our appreciation for their service by providing them with greater savings when they purchase one of our great new vehicles,” said Chuck Thomson, general manager, GM Retail Sales and Marketing Support.

GM’s military discount is available to more military members than any other brand: active duty, reserves, veterans within one year of discharge date and military retirees and their respective spouses. At the GM Military Discount Program web site, active and reserve members of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard can get additional information about their new-vehicle discount, in addition to specific, model-by-model examples.

General Motors Military Discount